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Information
The Art of Connecting with a Virtual Giving Day Donor
Original Program Date :
Length: 1 hr
Giving Days, virtual events and personalized digital interactions have one item in common. All have attracted a new class of virtual donors where engagement requires intentional messaging; campaigns around sustained giving and storytelling. Developing specific plans to re-engage before and retain donors after a giving day are key to an organization's growth and success.
Learn more about your virtual digital donor, who they are, and what is needed to communicate, engage and retain.
KEY TAKE-AWAYS:
- Who is this virtual donor?
- Identify where they fit in your fundraising plan?
- How to engage and retain year-round
- Marketing strategies for this donor.
- Simple steps to create a year-round outreach campaign
- Sample engagement plan will be provided.
About our Presenter:
Lisa Krueger is currently the CRM/Fundraising Product Manager at Foundant Technologies. In addition to being a CFRE, she is co-founder of GiveBackTahoe Giving Day and president of MartisONE.
Lisa understands first-hand the demands on organizations having served as Chief Development Officer, a Nonprofit CEO, and a Marketing & Communications Director in the Nonprofit & Technology sectors.
