Once a niche form of fundraising mostly used in conjunction with a physical event such as a walk or bike race, peer-to-peer fundraising has taken on new life in recent years. Social media offers a new way to conduct peer-to-peer fundraising, and the rise of GivingTuesday and giving days has increased the number of nonprofit organizations that add peer-to-peer fundraising to their annual fundraising plans. Join us to learn more about how nonprofits can successfully use peer-to-peer fundraising during a giving day campaign.